Marketing Communications Plan To Launch A New Brand Marketing Essay Essay Example

Marketing Communications Plan To Launch A New Brand Marketing Essay Essay Example Marketing Communications Plan To Launch A New Brand Marketing Essay Essay Marketing Communications Plan To Launch A New Brand Marketing Essay Essay Description Hydra is to be launched as a premium trade name for still unflavoured and flavored H2O. It would be available in two sizes of 750ml and 330 milliliters each. The bigger bottle is to be made available in athleticss battalion and the smaller in a screw cap. Along with unflavoured H2O, Hydra offers four water plus spirits which are orangish n cherry, ginger n lemon, batch N herbs and merely grape. The flavored bottles would be available as Hydra! to distinguish them from unflavored. Competition ANALYSIS The bottled H2O industry is basically a portion of the soft drinks sector which besides includes carbonated drinks, still drinks, juices and other dilatable ; stand foring a entire client value worth A ; lb ; 219 billion ( Leijh, 2006 ) . The image of carbonates, the biggest participant of this sector, has been on a diminution due to turning wellness concerns and the industries accordingly try to reinvent their offerings in order to pull the consumers. Thus the traditional boundaries between carbonated drinks, H2O and juices and being dropped as newer blends hit the shelves every twenty-four hours. The competition hence in this industry is huge and proactive. Offers in the market which provide the value of slaking thirst must be regarded as indirect competition. These will include carbonated drinks, juices, milk, energy drinks, still drinks and even sparkling H2O ; across all spirits. Some of the indirect rivals identified are Pepsi, Coca Cola, Dr. Pepper, Britvic, Cresta, Tango, Sunkist, Lucozade, Tropicana, Nesquik and Scheweppes Tonic. The direct competition comes from other bottled H2O trade names which target the same market as Hydra. These trade names provide about the same value that is, still unflavoured and flavored H2O to the same market sections. The trade names identified as direct competition for farther analysis are Vittel and Aqua Pura. The Vittel trade name belongs to the Perrier household owned by Nestle while Aqua Pura is an ain label production from Well Well. Both these trade names offer still flavored and unflavoured H2O. Market SEGMENTATION The bottled H2O market in the UK posted strong positive growing and entire value of A ; lb ; 1.4 billion in 2007 ( Data Monitor Industry Profile, 2008 ) . The volume of gross revenues has besides been invariably increasing at a compound one-year growing rate of 5.7 % from 2 billion litres in 2003 to 2.5 billion in 2007. Data proctor survey besides reveals that still unflavoured H2O consists of 48.4 % of entire gross revenues in this industry and still unflavoured consists of 12.2 % . A survey of 24000 samples by Livingstone ( 2004 ) reemphasizes the big figure of still H2O drinkers over scintillating. Figure 1 shows the laterality of still H2O in this market. Figure: Changing young person imbibing wonts Figure: Laterality of Still waterThe young person market section in this industry has besides been increasing in importance for the trade names. Livingstone ( 2004 ) charts an about 20 % addition in usage of bottled H2O in 11-19 old ages old over 1997 to 2004. This is shown in Figure 2. The communicating schemes of the trade names besides reflect reacting to this. Nestle Waters launched Vittel Red, aimed at immature work forces and adult females through an high-strung stigmatization attack ( Haymarket Publication, 2006 ) . Aqua Pura s Activa and Revive are two sub trade names aimed at aiming the young person. Salazar ( 2007 ) states how demographics affect the use of bottled H2O across UK. Women constitute the bulk of bottled H2O drinkers. Around 45 % of 18 to 34 twelvemonth old adult females and 44.6 % of 35 to 54 twelvemonth old adult females devour bottled H2O. Men s per centums of the 18 34 age groups drank 35.3 % and those in the age group from 35 to 54 consumed 34.5 % . In add -on, harmonizing to WQA studies ( cited in Salazar, 2007 ) , some 47 % of 18 to 34 twelvemonth olds do non believe that their H2O is safe ; hence 41.4 % of them consume bottled H2O on a regular basis. Target Selling In the value exchange attack to selling, Gabbott ( 2004 ) , states that the trade name should place mark sections based on the significance and viability of the merchandise for the mark. Targeting includes placing specific group of consumers with similar penchants for whom the merchandise is most meaningful and appropriate. This analysis identifies three mark sections for the bottled H2O trade names in survey. Sports Active Both Aqua Pura and Vittel have athleticss cap available and are taking patrons of featuring events. While Aqua Pura sponsors the UK Athletics and the great tally programme ; Vittel has been a patron of London endurance contest since the past 8 old ages. It would be interesting to observe that Vittel even has marathon preparation and hydration tips from adept Jamie Baird on its web site. Vittel besides launched a new drink Vittel +Energy with public presentation heightening ingredients ( refer to Figure 3 ) Travel For It Guys/Girls Livingstone ( 2004 ) identifies lifestyle and manner driven drinkers as Go-For-It mark. These are active immature males and females who are heavy cyberspace users and fast nutrient consumers. Both the trade names provide sleek bottle options for this group. To aim this group, Vittel operates as a lifestyle H2O option with high-strung stigmatization. Its David Bowie commercial was chiefly targeted at this mark group. Aqua Pura on the other manus attracts this group through its bomber trade names Activa and Revive. Figure: Vittel +energy Source: nutrient industry ( 2003 ) , ebsco publishingChildren Both the companies target kids as one of the of import mark groups. With smaller bottles available which can suit into the school tiffin boxes, to bind ups with Warner Bros and Looney Toones ; Vittel strives to make a full fledging division for kid consumers merely. Aqua Pura s Champions programme ( Aqua Pura, 2008 ) is once more a kids specific programme through which it spreads the message of mundane healthy hydration along with the aid of school instructors. Market Placement To analyze the market placement of the bottled H2O industry, it is indispensable to place the wide values that the consumer demands and the values that are provided by the bing market participants. The basic value demanded and supplied in this industry is that of slaking the thirst. As King ( 2002 ) points out, there has been a batch of weight placed on research and development to heighten this value supplied. Lots of research and selling has been focused into development of water + options from vitamins to oxygen to new spirits being introduced. As the basic value is served by all the market participants, distinction is possible merely through value add-ons and trade name development. To develop a trade name positioning map for this survey, the trade name entreaty ( premium, sophisticated urban, immature ) and the value distinction ( regular flavored ) are chosen as the properties. The positioning map therefore developed is shown as Figure 4. URBAN TESCO VOLVIC VITTEL HYDRA FLAVORED REGULAR AQUAPURA HIGHLAND Spring PERRIER Sophisticated EVIAN FIGURE 4: Market POSITIONING MAP OF LEADING Trade names Selling COMMUNICATIONS Plan Aim The aims of this program are identified below. To make trade name consciousness. The mark market has to be made cognizant of the being of the trade name. This is to be achieved through a mix of both above and below the line activities. Seventy five per centum of the mark market is to be made cognizant over the clip program. To accomplish market incursion. This is to be done through a combination of aggressive below the line and pricing schemes. Fifty per centum of the mark market is to be penetrated over the clip program. To make trade name publicity. Hydra is to be promoted sharply and to be established as an active and urban trade name of bottled H2O. Constitution of Hydra! as a unequivocal sub-brand. TIME Plan Exploratory Research 3 hebdomads Concept Development and Creative Idea 4 hebdomads Market Tests 1 hebdomad Integrated Communicationss Above-the-line Strategies 12 hebdomads Below -the-line Strategies 26 hebdomads Exploratory Research Focus group interviews to be for merchandise development and purchaser behaviour research. Concept Development and Creative Idea The trade name s communicating constructs are developed internally, media planning and budgeting is carried out. External services are hired to make communications. Market Trials Trials are carried to look into the response, cogency and effects of communications designed. Integrated Communicationss Validated communications are issued through above-the-line and below-the line. Monitor and Evaluation The feedbacks generated by the communications are to be monitored systematically. Evaluation of the program is to be done invariably and tight control is to be maintained. Target SEGMENTS The wide mark market for this trade name is everyone who wants to slake its thirst. But through the cleavage procedure, a few sections have been identified to which to which this communicating program is to be targeted. These are identified below Young urban professionals. Below 35 old ages of age, metropolis inhabitants male or female. Sports partisans. Childs from the age 8-16 Age group 16-22. Market influence leaders Through behavioural cleavage, mark sections identified include Experiences , Innovators and Early Adopters . ABOVE-THE-LINE STRATEGIES The trade name Hydra will be launched through an aggressive above-the-line communications run. A strong pull and profile scheme is to be realized through above-the-line. The advertizements to be used for the run must be foremost used to present and remember the trade name, distinguish it from the competition, inform the consumers of the values in exchange and carry their purchasing determination. Media Planning Keeping in head the immense size of mark audience and comparative concentration in certain centres, the media to be used to present the communications has been decided. It is merely after this that communications are developed to be broadcast through these beginnings. The media selected for Above-the-line communications are Television, Print, Outdoor, In Store, and Internet. Television Television is the most common medium for mass advertisement. For Hydra s launch two Television commercials are to be created. It is aimed to advance Hydra as an individualistic, conventionalized and aspirational athleticss and lifestyle trade name through these commercials. The first Television ad should kick get down the run and to be followed by other mediums. The 2nd Television ad is to be launched after two hebdomads of the first commercial. Musca volitanss to be bought include lifestyle and athleticss channels at premier clip and eventide. Print The print run for Hydra will get down at the same time with the telecasting commercial appearance. The print ads will be complementary to the message of the telecasting ads. The print media to be used is newspapers ( The Sun, Guardian ) magazines ( Men s Health, Women s Health, OK! ) and yellow journalisms ( Daily Mirror, The London paper ) . Full back page advertizements in day-to-day yellow journalisms twice a hebdomad for first four hebdomads and medium sized ads three yearss a hebdomad thenceforth, are to be placed. Medium sized advertizements in newspapers are to be placed five yearss a hebdomad for the first two hebdomads ; each twenty-four hours for a new spirit ( regular plus four ) . The explosion at the launch is to be followed by two ads a hebdomad. The magazines ad is to be accompanied with a reader competition as good. Outdoor and In Shop Banners, logo and ads are to be placed in public conveyance systems, high streets, shopping centres and inside the shop at points of sale. Internet Internet is to be really strategically used in order to pass on with the mark. The market influencers of the World Wide Web are to be targeted through community web sites, web logs, synergistic gambling and societal networking sites. The web site of Hydra is to include an synergistic game where the participant would necessitate to maintain his degree of Hydra high. The game would besides be linked to facebook as one of its applications. Video blogging and YouTube channels are besides to be used to advance the trade name. Hydra ads on the cyberspace would be seen in portals, intelligence and lifestyle sites. BELOW-THE-LINE STRATEGIES It is imperative excessively design relevant below-the-line communicating schemes for the success of the launch of Hydra. Below-the-line communications of Hydra would be a mix of pull and push schemes. These are to be carried over a period of 26 hebdomads and so reassessed. Gross saless publicity, forming and patronizing events, effectual public dealingss, effectual distribution and personal merchandising are effectual techniques used. Gross saless Promotion In the initial period of launch, gross revenues publicity activities are indispensable. The purpose of aggressive gross revenues publicity would be to do the mark market seek the merchandise. It is planned that price reduction vouchers offering 50 per centum price reduction to be accompanied in the print ads. It is besides planned to hold price reduction vouchers for every single spirit on different yearss. This would assist advance each spirit every bit. Different price reductions are besides planned for section shops and convenience shops. Besides, bulk bargains in six battalions would pull price reductions. Through gross revenues publicity, Hydra is to be pushed to the consumers. Events The profile scheme calls for patronizing events as it helps set up and prolong the trade name. It is worthwhile to patronize merely if the trade name identifies with the event. With Hydra being an active life style and athleticss trade name, sponsorships of athleticss and other events would come of course. It is planned to get down with patronizing corporate athleticss meets and travel on to patronize international featuring events and other events such as a music festival. Sponsorships and events are a portion of the pull scheme. Public Relations Effective PR has to be maintained while establishing the trade name. It would necessitate affairs with different imperativeness and intelligence bureaus. News releases for the trade name should be conspicuously featured. The influence leaders of the society demand to be targeted. Print articles sing wellness, hydration and fittingness are to be released in different publications. Personal Selling The largest purchasers of the bottled H2O industry are the departmental shops. Water is besides sold through other merchants, convenience shops, intelligence agents, tobacconists, some eating houses, booths and peddling machines. Personal merchandising is required to efficaciously make and keep strategic relationship with the channels. It is a authoritative portion of the push scheme. Although the gross revenues individual would non be selling straight to the terminal user, its occupation would be all the more of import as it would be covering in larger measures with larger parties. INTERNATIONAL LAUNCH Location After the launch of Hydra in the United Kingdom, it is to be launched in the international market every bit good. It would be done after closely supervising the public presentation of the trade name in the UK. To establish the trade name internationally, the first measure is to make up ones mind on the new market. Hydra would look to venture into different European markets maintaining in head the propinquity to the UK, geographically and culturally. It would look frontward to establish the trade name in Ireland and France foremost and so spread out to Germany, Spain and Poland. Aim After set uping the trade name in the UK, the aim of Hydra would be to reiterate its local success in the international market every bit good. In the Irish and the Gallic markets, Hydra would still be an unknown entity. Therefore the first aim is to present the trade name and create trade name consciousness. The 2nd aim is to set up Hydra and Hydra! as lifestyle trade names. Overall the aim is to culturally suit in the new market. Scheme Ireland and France have been chosen as markets for international launch because they do non differ much from the UK in footings of civilization. In footings of market cleavage, the mark sections for Hydra are the same as that in UK and so will be the placement of the trade name. Therefore it is planned to travel frontward with the same communications program tuned out with local linguistic communication.

How Do I Find the Right Job for Me (A Comprehensive Guide)

How Do I Find the Right Job for Me (A Comprehensive Guide) there’s a vast career world out there, fill with jobs of all kinds. regardless of your situation, finding the right job is never easy. maybe you’re fresh out of school and not quite sure where to begin with your career. maybe you’ve started out for a year or so and realized you’re on the wrong foot, and want to see what else is out there. hey, maybe you’ve put in 10-20 years and have realized you want to explore a new avenue. whatever the case, we want to provide you with the best jobs out there for a variety of scenarios. read on, start researching, and find the right job (and hopefully career) that will bring out the best in you.best jobs with a high school diplomaif you have your high school degree in hand and are looking to enter the working world right away, you’re in luck: there are a world of jobs out there, and some of them come with a hefty paycheck:your top 10 job options with a high school diploma11 high paying jobs that donâ€℠¢t require a college degreesearch for moneymaking jobs you can get with a high school diplomaand if you need a leg up on your job hunt, we’re here for you on that. thejobnetwork has thousands of listings for you to explore, no matter what field you hope to enter. check a few out below, and search for yourself to find the specific type of nursing that interests you.search for:air traffic controller  jobsconstruction manager jobscourt reporter jobsreal estate broker jobsbest jobs with a  college degreeif you’ve made your way through a higher education program, another world of jobs can open up for you: from banking to broadcasting, or teaching to transportation. you’re only limited by your reseach and your job applications. read on to learn more about the many avenues open to you–some that can come with a hefty paycheck!the best jobs for recent college graduates10 highest paying jobs for college graduatessearch for moneymaking jobs you can get with a co llege  diplomalet thejobnetwork help you find these great gigs. check out the below for listings, or search on your own to explore any field–thousands of listings await!search for:pharmaceutical sales rep jobsregistered nurse jobsweb designer jobssoftware developer jobsbest jobs for a happy lifemaybe you’re not only out to find employment, you’re also out to design a career that will keep you (and by association, your family) happy. did you know it’s 100% possible to find a gig that you enjoy going to most days? 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Pizza Hut Case Study Example | Topics and Well Written Essays - 4250 words

Pizza Hut - Case Study Example The study utilized primary and secondary data. The primary data will come from the interviews of Pizza Hut Manager and customers, while the secondary data will come journal articles, internet websites, newspapers, textbooks and academic and industry professionals. Although there has been a lot of research on customer behavior and customer dissatisfaction, there is less study on customer satisfaction, this according to Shultz and Bailey in 2000. What are the reasons behind gambling on a study regarding simple satisfaction Loyal consumers do not leave a store or a restaurant for better services in another place (Anderson and Fornell, 1994). At the very minimal effort the other companies will just beat services offered. The main key component that a company should implement is to maintain their loyal customers. In order to maintain and gain loyal consumers is through providing high quality standards of products and services so that there will be a very minimal chance that the customer needs will not be fulfilled. Indeed, it is a common knowledge that there are difficulties in understanding the truth behind consumer needs, even if these requirements in advance the consumer can and will alter them without any reason at all. Customer Satisfaction According to the study of Kekre, Mayuram and Srinivasan in 1995, a successful company utilizes market analysis in order to understand the needs of their clients and provide satisfaction to them. This company should not just value profit and gains but also the satisfaction of their clients through this they can make the performance of their company strong and will implicate success. If a business organization desires to examine it themselves, they should observe the particular aspects like business contacts, reputation, advertising and their brand name, these aspects can help identify consumer satisfaction (Barbeschi, 2002). After identifying these aspects, the quantity of customer satisfaction a firm has and in which venues, strategic approaches can be formulated to guide the company to be more competitive. In the study of Carol and Reichheld in 1992, relationship marketing should be implemented. This type of marketing can establish in creating a long-term connection with customers instead of individual business deals. A firm having a full grasp of the consumer's needs as they go through their life phases. Its emphasis is a wide variety of products or services to their present clients, as it is necessary to them (Berry et al., 1988). At the same time Berry in 1983 acknowledges that relationship marketing can be implemented when there are options to select from, when the consumer makes their

Film Analyzing Instructions Essay Example | Topics and Well Written Essays - 750 words

Film Analyzing Instructions - Essay Example The paper "Film Analyzing Instructions" shows film analyzing instructions. According to Jaikisham, a proper film critic must know how to elucidate why a film work or doesn’t work by looking beyond the noticeable rudiments added to sell a film to the spectators. In allowing viewers to experience the story on various levels you’ve got to analyze the specific details. Seize your note book, skull to the theater, and get ready to enter the world of film critic. Study some of these professional tips on how to analyze a film and determine the fine nuances which a lot of people miss out. This is because a glass maybe half empty or half full. Therefore it is all a substance of perception. Luckily or unluckily an excellent moviemaker does not habitually share the perspective of the audience. Hence, it is vital that one value is the importance of another’s view point. Additionally, if you are watching any film with your family or friends, it is essential that you take note of the things which an untailored film typically does and this forms origin for all your opinions about a film in the end. There is copiousness of things about a film which can be dissected to get the preeminent picture on what a film is all about. Cinema can be interpreted in many different ways and each of them is correct. The following tips are essentially important in analyzing movies. This is very important as this shows how relevant a film is for the recent time. Is it just for entertainment or is it momentous cinema?

The motherboard is the main circuit board of a microcomputer Essay

January 28, 2005   Ã‚  Ã‚  Ã‚  Ã‚  The motherboard is the main circuit board of a microcomputer. The motherboard contains the connectors for attaching additional boards. Typically, the motherboard contains the CPU, BIOS, memory, mass storage interfaces, serial and parallel ports, expansion slots, and all the controllers required to control standard peripheral devices, such as the display screen, keyboard, and disk drive. Collectively, all these chips that reside on the motherboard are known as the motherboard's chipset. On most PCs, it is possible to add memory chips directly to the motherboard. You may also be able to upgrade to a faster CP by replacing the CPU chip. To add additional core features, you may need to replace the motherboard entirely. (Glossary)   Ã‚  Ã‚  Ã‚  Ã‚  Ã¢â‚¬Å"Also known as the logic board, main board, or computer board, the motherboard is the computer's main board and in most cases holds all CPU, memory, and I/O functions or has expansion slots for them†. (Kingston) The motherboard is the most important part of your computer. It is also one of the most compared, critiqued, and reviewed pieces of hardware. Often, on the internet, you'll find reviews and debates over which board is best or which chipset is best. The chipset controls the system and its capabilities. It is the hub of all data transfer. It is a series of chips on the motherboard, easily identified as the largest chips on the board with the exception of the CPU. Chip s...

Finance Internship Report

Internship / Project Title: Revenue Operations Specialist Internship / Project Progress: I worked in a Saas-based company as a revenue operation specialist. My main responsibilities were to work closely with the CFO with weekly cash flow analysis and to apply cash, book journal entries and created A/R aging reports in Net Suite and GP. Also, I completed monthly GL account reconciliations and revenue waterfalls and prepared SOX filing, such as sales order and journal entry samples.Furthermore, I worked closely with account executives in managing over 350 customers, generating invoices and processing payments in Quickbooks and Xero. When my company transferred system, I migrated over 5 GB of system data using Pivot Table and Vlookup and created novel collection metrics and invoice billing charts on daily basis. Besides, I helped AP team to verified over 100 weekly expense reports for employee expense reimbursements and assisted with accounting logs and billing/revenue close process.I a lso supported in preparation of financial statements and management reporting and managed billing schedules for revenue recognition This position helps me understand how a finance department runs in the daily work. Also, I built many skills relevant to accounting in the software industry, such as revenue recognition, account receivables and VSOE. I summarized what I learnt and contributed for my company below.Revenue and Budgeting: Assisted financial team to reached $29 million quarterly revenue target in ahead of one month; Managed P&L, aged receivables, income statement, bank reconciliation reports and journal entry for monthly revenue reconciliation; Handled revenue waterfall month end closures in an accurate and timely manner, finishing a week before official due date and exceeding manager expectation. Maintained the budgeting model by the development and improvement of budgeting process to decrease 10% cost on delivery rates and advertisement occupancy.Account Management: Engag ed professionally with sales personnel to manage over 350 customer master files in QuickBooks and 300 customers in Xeros and to implement leads generations in Salesforce. com CRM; Built and developed customer relationships to enhance performance in the bank and generated 10% in portfolio revenue. Data Management: Posted daily cash applications and journal entries in various accounts in Net Suite, kept track of over checking and money market accounts simultaneously and maintained onsistently 100% accuracy; Reconstructed over 5 GB of system data using vlookup and combination formulas in Excel, handled software compatibility issues, input and output parsing, saved company over 30 hours in automating the manual migration of data. Overall, what I learn from class in ITU is well applied to my job. For instance, in Financial Accounting class, we learnt the knowledge about three important financial statements, which I used and reviewed in my job.

U.S. vs. Norway A Wonderland for Inmates - Free Essay Example

Sample details Pages: 5 Words: 1469 Downloads: 8 Date added: 2019/04/29 Category Literature Essay Level High school Did you like this example? In this paper I will discuss the impact mental health and treatment of prisoners has had on mass incarceration in the United States and how it has been dealt with in Norway. Mass incarceration, in short, is the process of imprisoning a large part of the population in jails and federal and state prisons. The U.S. Don’t waste time! Our writers will create an original "U.S. vs. Norway: A Wonderland for Inmates" essay for you Create order right now has about 25% of the worlds prison population. This is a lot when you think about it, especially considering that on a global scale the U.S .only makes up about 5% of the population. This means there are 2.3 million people sitting behind bars; men, women, and juveniles alike (American Civil Liberties Union). Mass incarceration in the United States started around the time of President Richard Nixon. The War on Drugs was a way to get everyone who they believed to be a criminal behind bars, and some that werent. Nixons party believed that if they enforced harsher drug laws then they can deter people from crime and engaging in criminal activity. Through Nixons reign as president the number of those incarcerated had doubled (Cullen,2018). Its important to understand the impact mass incarceration has had on inmates, and how its affected the mental health of individuals. There are various types of mental illness. Its defined as a change in behavior, emotion, or thinking. Mental illnesses are commonly associated with distress or not being able to function in social settings (American Psychiatric Association, 2018). In the U.S., mental illness is a serious problem within the prison system. Many facilities in the country that help those with mental illness have ultimately shut down, which has led to an increase intake of mentally ill persons in jails and prisons. The prison systems in the US are overpopulated as it is. Adding mentally ill persons to overcrowded jails and prisons is a recipe for disaster. Research has shown that there isnt an adequate number of trained professionals who can deal with the mentally ill in the prison system. The few professionals who do treat mentally ill individuals in a prison setting often find it to be difficult. It is difficult because their client(s) are still prisoners. There are underlying issues of control of a prisoner (A person who is viewed as someone who has done something wrong to be imprisoned) and a client who needs mental health services in order to get better. In the U.S prison system those with mental illness arent treated properly. In the prison system many prisoners go through harsh punishments. For example, excessive solitary confinement is used as a punishment in the United States. Solitary confinement is when a person is isolating the cell for 20 to 24 hours a day. Prisoners who are confined or treated worse than those in general population. They are given scraps of food and only shower twice a week if the guard allows it. (Nation, 2017). Those in solitary lose all privileges. They arent able to participate in general population activities or receive phone calls or visits. Solitary confinement has been used on men, women and juveniles alike. Recently solitary confinement for juveniles has been banned (Nation, 2017). Solitary when used excessively can be seen as cruel and unusual punishment which its use for juveniles was banned. The excessive use of solitary confinement can cause a sane person to develop mental illness (FUSION, 2015) . Norway however, has an increased number of mental health professionals and funding. It offers accessible mental health care to children as well as adults. In Norway there is training provided to professionals to treat anxiety and depression. These disorders are very common and by treating them early Norways is able to eliminate issues such as absence from work, disability and unemployment. The benefits from this training ultimately outweigh the cost (Organization for Economic Co-operation and Development Terms and Conditions Privacy Policy, 2018). Norway has a total of 46 adult prisons. At the time they did not imprison juveniles. They have both open and closed prisons. The prisons in Norway have many social workers and sports and recreation advisers. Prisoners are able to receive free postage to be able to communicate with their families and friends as well as, dictionaries to help bridge any language barriers. They have the means to send prisoners to treatment centers as needed. The prisoners have access to things like cognitive behavioral therapy and counseling. (Richards, E. 2017, June 27). The guards have the ability to reward those who are imprisoned for drug offenses. If their test comes back clean with no drugs the guards are able to get them more privileges. Norways open prisons are more like rehabilitation centers. One of Norways most iconic open prisons is Bastoy. The island is virtually run by the prisoners who are going to be returning to society. The prisoners are responsible for the upkeep of the island. This island serves as a way to train those who were imprisoned to get back a normal life. On the island prisoners are able to get an education and receive vocational courses. They have the ability to harness their skills and use them. They arent treated like animals, the ratio of guards to prisoner is very low. There are only four guards to one hundred and fifteen prisoners. There arent even any weapons like guns on this island. Prisoners are actually treated like human beings and are better for it. Norways prison system is very different from the United States prison system. Norways open-prison system allows them in some cases to be able to vote. Politicians often even the prison and deliver speeches. Norway allows its prisoners to become rehabilitated citizens and help them receive housing and jobs before they come out. The United States it is much different. Prisoners arent treated well and there are recordings of guards hurting inmates. There are also lawsuits being pressed against officers for misconduct. Prisoners in the United States are treated like caged animals and arent given a chance. Prisons in the U.S arent able to treat the amount of patients that suffer from mental illness. There arent many professionals trained to help all of them. It is hard for one person to treat hundreds, or thousands even. The prison systems here dont provide all the adequate resources that Norway does to allow our prisoners to become rehabilitated citizens. The united states could stand to learn a lot from Norway. If even a fraction of Norways humanity and treatment of prisoners was present in the United States prison system, it would have a better outcome. When you treat someone like a person regardless of their crime you are instilling good faith into them. Norway has open prisons with a bare minimum level of security, yet no one tries to escape. The prisoners and guards alike have a mutual understanding that they are going to receive actual help that will assist them in their journey to become good neighbors. The prison systems in the U.S. can benefit from more mental health professionals and extensive training for all of those who are dealing with inmates. More programs for the inmates would be helpful as well, prior to release. The U.S. has this twisted mindset that caging a person for so long then releasing them will have no side effects or backfire. If the United States took a page out of Norways book and invested in making its c itizens better, then maybe wed be able to have a 20% recidivism rate too, instead of a 76% one (Zoukis, 2017). References (2016, August 07). Retrieved December 05, 2018, from https://www.youtube.com/watch?v=N9EdO5yOeP Bioethics (4th ed., Vol. 5, pp. 2489-2497). Farmington Hills, MI: Macmillan Reference USA. Retrieved from https://link.galegroup.com.rpa.laguardia.edu:2048/apps/doc/CX3727400509/GVRL?u=cuny_laguardiasid=GVRLxid=15ee3dd4 Bloomberg. (2018, June 22). Retrieved December 05, 2018, from https://www.youtube.com/watch?v=Fb-gOS3p44U Cohen, R. L., deLone, M. H., Dubler, N. N. (2014). Prisoners, Health Care Issues of. In B. Jennings (Ed.), Cullen, J. (2018, July 20). Retrieved from https://www.brennancenter.org/blog/history-mass-incarceration FUSION. (2015, October 26). A prisoner shows New Yorkers what juvenile solitary confinement feels like. Retrieved from https://www.youtube.com/watch?v=F-krtarDSA4 Hanser, R.D., Moran, N. R. (2007). Norway. In G. T. Kurian (Ed.), World Encyclopedia of Police Forces and Correctional Systems (2nd ed., Vol. 2, pp. 704-710). Detroit, MI: Gale. Retrieved from https://link.galegroup.com.rpa.laguardia.edu:2048/apps/doc/CX3448200168/GVRL?u=cuny_laguardiasid=GVRLxid=036aa8f0 Health, Mental Health. (n.d.). Retrieved from https://www.oecd.org/health/mental-health-systems.htm Nation, T. I. (2017, April 17). RIKERS An American Jail: Mr.Five Mualimm-ak/Bill Moyers. Retrieved from https://www.youtube.com/watch?v=J6JH4OGqIU0 Zoukis, C. (2017, October 04). U.S. prisoners the least rehabilitated in the world. Retrieved from https://www.huffingtonpost.com/entry/us-prisoners-the-least-rehabilitated-in-the-world_us_59bd49eae4b06b71800c39d7